Sloganeering in nation branding

Stolen from www.whisperbrand.com: We found this country slogan analysis performed by the Wall Street Journal. From Incredible India to Uniquely Singapore, each of these place brands make the often repeated mistake in believing that cheerleading is branding. An approach of…

Brand Malta

I’ve just come from a week vacations in the tiny island of Malta. I was very excited to notice that Malta has also embarked in a country branding process, something to be sincere I was not aware of. The Malta…

Brand identity for Isle of Man

A website has been launched to explain the Isle of Man’s new brand identity. There are design guidelines, texts about the philosophy of the identity, videos and some other downloads. Probably a short-sighted brand, but interesting to have a look…