Argentina has handed Bell Pottinger‘s international PR division a brief to raise its profile in Europe and the US as a business and tourism hub. The brief is thought to be worth close to seven figures. Bell Pottinger Sans Frontieres will manage a nation branding campaign to boost the impact of government tourism and export…
Jose Filipe Torres is considered a world renowned specialist in Country Branding. He is the CEO and Head of Strategy at Bloom Consulting, a Spanish branding consulting company with offices in 7 countries. Since the age of eighteen, Mr. Torres has been working in the consulting and design industry and in 2003 he established Bloom…
We have refered on some occasion about Iraq’s inmense nation branding potential. Last week, a story on ForeignPolicy.com compared the tourist brand of Iraq with that of Colombia, and how the Middle Eastern country could learn off Colombia’s improvement in reputation and attractiveness. Three years ago, Colombia launched a nation branding campaign, “Colombia is passion,”…
Doctor Nikolaus Eberl is the author of the bestselling book BrandOvation: How Germany won the World Cup of Nation Branding, and the sequel The Hero’s Journey: Building a Nation of World Champions. Dr Eberl’s research study on Germany’s nation branding success story during the 2006 FIFA World Cup was featured extensively on TV, especially on…
The Lithuanian Development Agency (LDA) hired Wally Olins, one of the world’s leading branding gurus, and his team Saffron Brand Consultants to help develop Lithuania’s attractive economic image in foreign markets. The consultants are working aiming to develop the country economic image strategy for 2009-2014, a detailed plan of Lithuanian economic image strategy 2009-2011 communication…
Last week we looked at how Nigeria was approaching a branding project with an article written by Sylvester Anyanwu, chairman of the Nigerian senate’s National Image Rebranding Committee. Today we try to complete the picture provinding an article by Charles O’Tudor, principal consultant at Adstrat BMC Limited, a brand management company located in Lagos, Nigeria:…
A good share of Nation-Branding.info’s usual readers are students and academics in the marketing, public diplomacy and international relations fields. Usually they send questions over here for their works – questions which, by the way, some times reveal some lack of understanding of the complexity of nation branding. However, it is much less probable that…
Generally speaking, African countries have really, really bad nation brands. Corruption, abuse, tribalism, religious fanaticism and the lack of most of the basics in daily life have rendered these countries mostly unattractive for many of the facets of a nation brand, from exports to culture or diplomacy in the world, let alone quality of life….
We’ve already spoken about East West’s global nation brands index earlier, an index that is built with an algorithm and perception metrics. Today, this index released its first annual edition and, according to the results, Asian countries enjoyed the best reputation in international media: three of them (including one territory) grabbed the top three slots….
Assisted by nation branding guru Simon Anholt, Tim Harcourt, chief economist of the Australian Trade Commission, has written an interesting piece about brand Australia: With the world economy in turmoil perhaps it is pertinent to take a look on how the rest of the world sees us [Australians]. This is important as we know in…
The new nation branding initiative taken in Oman by the Sultanate’s authorities could not be launched if not rendered in a brand mark or, more appropiately, in a logo. Also, as usual, people have reacted in different ways to the new logo. This is only normal since it is not a logo for a company…
Felipe Estefan, a Colombian journalist in New York, has written an interesting piece on his thoughts about the Branding Colombia initiative. The “Colombia is Passion” slogan, coined for Colombia by US nation branding expert David Lightle, appears not distinctive enough to Estefan, who also doubts about the efficacy of this “nation branding” campaign, since Colombia’s…
