An issue of national identity

Siegel+Gale, the NYC-based branding firm, has issued an interesting, yet short, article on country branding. On “An issue of national identity”, the author tackles how we relate to our country and our neighbours. The issue of national identity cropped up again last week at…

Simon Anholt on Brand Egypt

At Business Today there’s a very interesting interview with Simon Anholt about Brand Egypt: How does a nation benefit from branding itself? Branding a country is very different from branding a product, because it’s not simply a matter of conceptualizing…