Estonia uses Skype to brand itself

Back in 2009, we used Estonia and Skype as an example of how a nation brand can be strengthened through the country’s commercial brands (for a longer disquisition check out our Nation branding and national brands: Making the most of…

About Brand Estonia

An interview from the Baltic Times concerning Brand Estonia: The Image Makers: Estonia By Mike Collier Perhaps you could tell me about the genesis of Brand Estonia? EP: We understood quite early that we are so small, with such limited…