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	<title>Nation Branding &#187; estonia</title>
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	<description>Everything about Nation Branding and Country Brands</description>
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		<title>National flags &#8211; the real country logos</title>
		<link>http://nation-branding.info/2011/05/11/national-flags-real-country-logos/</link>
		<comments>http://nation-branding.info/2011/05/11/national-flags-real-country-logos/#comments</comments>
		<pubDate>Wed, 11 May 2011 21:26:01 +0000</pubDate>
		<dc:creator>Andreas Markessinis</dc:creator>
				<category><![CDATA[Articles & Features]]></category>
		<category><![CDATA[andreas markessinis]]></category>
		<category><![CDATA[canada]]></category>
		<category><![CDATA[country branding]]></category>
		<category><![CDATA[country brands]]></category>
		<category><![CDATA[estonia]]></category>
		<category><![CDATA[flags]]></category>
		<category><![CDATA[germany]]></category>
		<category><![CDATA[nation branding]]></category>
		<category><![CDATA[nation brands]]></category>
		<category><![CDATA[southern sudan]]></category>
		<category><![CDATA[spain]]></category>
		<category><![CDATA[Switzerland]]></category>

		<guid isPermaLink="false">http://www.nation-branding.info/?p=1477</guid>
		<description><![CDATA[Forget about fancy country logos. Flags are the real logo of a country. They mark everything from that country, they evoke ideas, they enshrine feelings and thoughts &#8211; love and hatred, envy and pride. No country logo attains that. The country flag is the quintessential form of nation brand identity.  It takes everything about a [...]]]></description>
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		<title>Estonia uses Skype to brand itself</title>
		<link>http://nation-branding.info/2011/04/09/estonia-uses-skype-brand-itself/</link>
		<comments>http://nation-branding.info/2011/04/09/estonia-uses-skype-brand-itself/#comments</comments>
		<pubDate>Sat, 09 Apr 2011 18:37:02 +0000</pubDate>
		<dc:creator>Andreas Markessinis</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[country branding]]></category>
		<category><![CDATA[country brands]]></category>
		<category><![CDATA[estonia]]></category>
		<category><![CDATA[nation branding]]></category>
		<category><![CDATA[nation brands]]></category>
		<category><![CDATA[skype]]></category>

		<guid isPermaLink="false">http://nation-branding.info/?p=3338</guid>
		<description><![CDATA[Back in 2009, we used Estonia and Skype as an example of how a nation brand can be strengthened through the country&#8217;s commercial brands (for a longer disquisition check out our Nation branding and national brands: Making the most of them piece). Now it seems that Estonia is honouring these recommendations as the Estonian promotion [...]]]></description>
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		<title>How do you build a country brand?</title>
		<link>http://nation-branding.info/2010/03/24/how-do-you-build-a-country-brand/</link>
		<comments>http://nation-branding.info/2010/03/24/how-do-you-build-a-country-brand/#comments</comments>
		<pubDate>Wed, 24 Mar 2010 21:50:03 +0000</pubDate>
		<dc:creator>Andreas Markessinis</dc:creator>
				<category><![CDATA[Articles & Features]]></category>
		<category><![CDATA[andreas markessinis]]></category>
		<category><![CDATA[country branding]]></category>
		<category><![CDATA[country brands]]></category>
		<category><![CDATA[estonia]]></category>
		<category><![CDATA[germany]]></category>
		<category><![CDATA[nation branding]]></category>
		<category><![CDATA[spain]]></category>
		<category><![CDATA[sweden]]></category>
		<category><![CDATA[Switzerland]]></category>
		<category><![CDATA[UK]]></category>

		<guid isPermaLink="false">http://nation-branding.info/?p=2066</guid>
		<description><![CDATA[You can’t really, but you have to start somewhere. Big global brands such as Nike and IKEA are large enough in revenues to surpass the GDP of a small country. However, their brands are managed better than most countries. This is a shame because powerful country brands that are carefully managed tend to yield massive [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>How a nation brand can profit off the country&#8217;s brands: an exercise</title>
		<link>http://nation-branding.info/2009/03/21/how-nation-brand-profit-country-brands/</link>
		<comments>http://nation-branding.info/2009/03/21/how-nation-brand-profit-country-brands/#comments</comments>
		<pubDate>Fri, 20 Mar 2009 23:15:42 +0000</pubDate>
		<dc:creator>Andreas Markessinis</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[andreas markessinis]]></category>
		<category><![CDATA[estonia]]></category>
		<category><![CDATA[experiment]]></category>
		<category><![CDATA[nation branding]]></category>
		<category><![CDATA[nation brands]]></category>
		<category><![CDATA[national brands]]></category>
		<category><![CDATA[skype]]></category>

		<guid isPermaLink="false">http://www.nation-branding.info/?p=790</guid>
		<description><![CDATA[As everybody involved in the nation branding industry is well aware of, great brands are the best ambassadors of a country. Think of what BMW says about Germany, or IKEA about Sweden, or Armani about Italy. Countries that sport a famous brand can  reap gigantic benefits off this sort of brands. But, what happens to [...]]]></description>
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		<slash:comments>2</slash:comments>
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