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	<title>Nation Branding &#187; experiment</title>
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	<description>Everything about Nation Branding and Country Brands</description>
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		<title>How a nation brand can profit off the country&#8217;s brands: an exercise</title>
		<link>http://nation-branding.info/2009/03/21/how-nation-brand-profit-country-brands/</link>
		<comments>http://nation-branding.info/2009/03/21/how-nation-brand-profit-country-brands/#comments</comments>
		<pubDate>Fri, 20 Mar 2009 23:15:42 +0000</pubDate>
		<dc:creator>Andreas Markessinis</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[andreas markessinis]]></category>
		<category><![CDATA[estonia]]></category>
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		<description><![CDATA[As everybody involved in the nation branding industry is well aware of, great brands are the best ambassadors of a country. Think of what BMW says about Germany, or IKEA about Sweden, or Armani about Italy. Countries that sport a famous brand can  reap gigantic benefits off this sort of brands. But, what happens to [...]]]></description>
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