A mission for Finland

As we announced on this update on Finland’s nation branding project, the Brand Finland delegation published the results of their work last Thursday, November 25th. The delegation, set up in 2008 by Alexander Stubb, the Finnish Minister of Foreign Affairs,…

Finland’s nation branding plans

Finland’s image abroad has been enhanced by defining a country specific brand of tourism. It can be described by four C’s: credible, contrasting, creative and cool. The country represents all of these. In December 2007, the Cabinet agreed on the…

Branding Finland

Finland’s brand new foreign Minister Alexander Stubb, who has always shown strong interest for brands and branding (and had previously written about the brand of Finland), has appointed a high-level delegation to lead efforts to develop a country brand for…