A mission for Finland

In 2030, Finland will be the world’s problem-solver, the report of the Country Brand Delegation states in its final report. Our practical and forthright approach to dealing with challenges offers Finland an excellent opportunity to earn distinction, for instance, in…

Finland’s nation branding plans

Finland’s image abroad has been enhanced by defining a country specific brand of tourism. It can be described by four C’s: credible, contrasting, creative and cool. The country represents all of these. In December 2007, the Cabinet agreed on the…

Branding Finland

Finland’s brand new foreign Minister Alexander Stubb, who has always shown strong interest for brands and branding (and had previously written about the brand of Finland), has appointed a high-level delegation to lead efforts to develop a country brand for…