The brand of Finland

Brands are modern ambassadors, who tell a lot about the place that they come from. What’s up with Finland’s brands and brand Finland? A Finnish member of the European Parliament and a branding-lover, Cai-Göran Alexander Stub, has written this short…

Branding Finland

Some excerpts from this document, related to Finland’s branding: Finland is recognised as one of the world’s most competitive economies with high standard of living and well being. Finland is a success story which is attractive to the world, but…