A weird nation branding story

One of the most curious and successful nation branding efforts was that of the Polish plumber, who came into life in 2004 in France. Before the European Constitution referendum in May 2005, heated debates started in France about the newly…

Good and bad nation brands

When I read about nation branding on the web, sometimes I realize that some writers tend to use indistinctively “a powerful brand” with “a good brand”, as if they were interchangeable terms. But they are not. “Powerful” describes the power…