2010 Country Brand Index released

It’s November and it’s time for the annual Country Brand Index to be released, as we announced on our Early Results from the 2010 Country Brand Index post. This index is a yearly study made by FutureBrand, a global brand consulting firm, and is based upon a global quantitative research study with 3,400 international business…

2010 Country Brand Index’s early results

Early results from the 2010 edition of the Country Brand Index have been announced today by FutureBrand, the authoring company behind the Country Brand Index. The brand rankings (produced in partnership with BBC World News this year) cover 102 countries and aim at measuring the “intangible asset” of how the country is perceived amongst international…

FutureBrand’s nation branding video marathon

Following the release of their Country Brand Index, the study’s authors FutureBrand uploaded several videos in which Tim Riches, Chief Growth Officer, Asia Pacific at FutureBrand, reviews the nation brand rankings of 5 Asian-Pacific countries: Australia, China, Indonesia, Japan and Singapore. Maybe a bit late, but here they are: About Brand Australia at the Country…

Country Brand Index 2009 interview

A few days ago, the Chinatravelbranding blog interviewed Tim Riches, CEO Singapore, Growth Officer Asia Pacific at FutureBrand Australia. As all of you know, FutureBrand is the branding firm behind the highly popular Country Brand Index 2009, which was released earlier this month. In the interview, Riches discussed about the Country Brand Index’s background and methodology,…

Country Brand Index 2009 released!

Branding agency FutureBrand, together with PR agency Weber Shandwick, released this week the new edition of their long-awaited Country Brand Index. We covered the launch of this popular report on our last blog post, Country Brand Index 2009 released, but now it’s time to have a closer look at the results. Here are the results for…

Poland at the Country Brand Index

Two short articles have appeared making reference to Poland’s progression at the 2008 edition of the Country Brand Index. The first article says the following: Poland moved up the list in this year’s edition of the Country Brand Index (CBI) covering best value tourist destinations. It ranks fifth in the world in the Best Country…

The Country Brand Index 2008, next week

The Country Brand Index 2008, tailored by FutureBrand, will be unveiled next week at the World Travel Market fair. For those interested in attending, the unveiling will be on November 12 at 11.00 h at South Gallery Room 9. According to the WTM’s website, the speakers will be: Erin Burden, Vice President of Travel &…

Nation Brands Index or Country Brand Index – Which is best?

There are a handful of good nation branding indexes including the Nation Branding Perception Index, the Reputation Institute Soft Power Survey, the Nation Image Index, BrandFinance’s Global Nation Brands league and the always attractive Monocle’s Soft Power Survey, but two indexes usually steal the show: the Nation Brands Index (NBI) and the Country Brand Index (CBI). It’s easy to confuse them since…