An issue of national identity

Siegel+Gale, the NYC-based branding firm, has issued an interesting, yet short, article on country branding. On “An issue of national identity”, the author tackles how we relate to our country and our neighbours. The issue of national identity cropped up again last week at Siegel+Gale…..which got me thinking about nation brands. Europe is a patchwork quilt of different cultures,…