Nation Brands Index 2010 released

A new edition of the popular Nation Brands Index has just been released today. According to the Nation Brands Index 2010’s earliest known details, the United States continues to have the world’s most valuable country brand, a place it obtained…

Video: GfK vice-president explains the NBI

The Anholt-GfK Roper Nation Brands Index (NBI) is an important benchmark for measuring a country’s brand image and for future management of that image. How the world perceives a country has a dramatic impact on business, tourism and diplomatic influence. Lisa Merriam interviews…