2010 Country Brand Index: Brand value goes North

A noteworthy trend can be seen by looking at the rankings in the 2010 Country Brand Index. In Europe, nation branding value is moving from South to North. Without a doubt, the countries winning more nation-brand value this year at the Country Brand Index were the Scandinavian ones. They all have improved their ranks in…

10 things Greece should do

Greece’s nation brand image is suffering badly from the Greek government’s debt crisis, and the country has to do something about it urgently. To improve its nation brand, Greece could and should some of these 10 things: First of all, say ‘Thank you’ to Europe. All decent citizens say so when they’re helped by their neighbours….

Greece’s image into the storm

Like Iceland, Dubai, Latvia and a few others before, the relatively small country of Greece has been on the eye of an economic storm recently. Its economy has been put in doubt, its stats have been questioned, and the nation as a whole has been given a cold shower of realism and humility. Greece is…

Greece’s nation brand: two interviews

The Athens-based International Communication Policy Forum (ICP Forum) is an institution which aims to sensibilize both Greek administrations and SME’s about the importance of Greece’s image and the need of understanding it strategically. With this objective in mind, the ICP Forum is performing a great job providing information on trends about international communication policy, organizing…

BrandingGreece.com redesigned

The BrandingGreece.com website, the sole reference concerning the practice and theory of branding Greece, has been entirely re-designed. The new look sports serif, greater fonts (more suitable for larger displays) and better contrast for better readability. The redesign is not just a facelift but also a major step forward concerning features: new and simplified navigation bar,…

How the brands of Spain, Portugal and Greece compare

Nation branding guru Simon Anholt’s latest Anholt Nation Brands Index report brings data on Spain, Portugal and Greece. This generated graph shows how the brands of Spain, Portugal and Greece compare according to the report. The first conclusion to draw is that Spain has a more solid, consistent and powerful brand than those of Greece…

I’ve been published at BranDNA magazine!

I am proud to say that Malaysia’s most famous branding magazine, BranDNA, has published one of my articles, “The Need of Branding Greece” in its last issue. It’s a real pride that they asked me to publish it considering the importance of the magazine in the Marketing and Branding fields in Malaysia, and the fact that…