10 things Greece should do

Greece’s nation brand image is suffering badly from the Greek government’s debt crisis, and the country has to do something about it urgently. To improve its nation brand, Greece could and should some of these 10 things: First of all, say…

Greece’s nation brand: two interviews

The Athens-based International Communication Policy Forum (ICP Forum) is an institution which aims to sensibilize both Greek administrations and SME’s about the importance of Greece’s image and the need of understanding it strategically. With this objective in mind, the ICP…

BrandingGreece.com redesigned

The BrandingGreece.com website, the sole reference concerning the practice and theory of branding Greece, has been entirely re-designed. The new look sports serif, greater fonts (more suitable for larger displays) and better contrast for better readability. The redesign is not just…