Branding the Netherlands

The Netherlands would benefit if its brand were reworked, because there are misconceptions in its identity that detract from the country. This is not a minor issue; in fact it has caused debate, and the Dutch government appears to be…

Branding Holland contest

On September 25, the Dutch Government launched a competition called “Paint the World Orange” to harvest ideas for the branding Holland project. The initiative seeks to find the best idea to brand the Netherlands internationally and develop a new approach…