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	<title>Nation Branding &#187; ikea</title>
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		<title>The brand symbiosis of Sweden and IKEA</title>
		<link>http://nation-branding.info/2009/07/08/brand-symbiosis-sweden-ikea/</link>
		<comments>http://nation-branding.info/2009/07/08/brand-symbiosis-sweden-ikea/#comments</comments>
		<pubDate>Wed, 08 Jul 2009 21:10:41 +0000</pubDate>
		<dc:creator>Andreas Markessinis</dc:creator>
				<category><![CDATA[Articles & Features]]></category>
		<category><![CDATA[ikea]]></category>
		<category><![CDATA[nation branding]]></category>
		<category><![CDATA[nation brands]]></category>
		<category><![CDATA[national brands]]></category>
		<category><![CDATA[sweden]]></category>

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		<description><![CDATA[Countries and corporate brands are often interlinked. Commercial brands often feed country brands, and vice-versa: corporate brands are sometimes ambassadors of their country of origin and, at the same time, they get further traction by appealing to their country of origin. Corporate brands whose corporate values match those of their country of origin include Apple [...]]]></description>
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