Wally Olins on BRIC countries’ brand potential

In January 2011 I wrote a short essay on how Bric countries were not taking full advantage of their country of origin. In there I argued that Brazil, China and India could build larger, more powerful brands by using nationality more, and that the world was ready for that. This is an excerpt from that…

India’s country brand values can help the world

It’s clear that with such a long history, India has an enormous country brand potential – in tourism, culture, diplomacy, international relations, exports, et cetera. What’s less obvious, and yet more important, is how India can play a relevant role in people’s lifes across the globe. And this is entrenched in one of the main…

India – Brand that country!

With its impressive performance, Brand India is a recurrent topic on the nation branding field as the rapid changes taking place in the country force old perceptions to be updated and cope with the image of the new India rising. We’ve recently had articles like this one and this one about India’s new image. Now…

It’s up to corporates to build Brand India

Most successful brands have something in common. They come from a country, which has a brand image of its own and the products are strongly linked to the image of the country. Italian cars are associated with qualities of style speed, innovation and design, French perfume is sold on chicness, classiness and style, and Japanese…

Brand India: Future of Change

As India asserts itself within the ever-evolving global power dynamic, India is having a vibrant discussion about public diplomacy and nation-branding, and how to engage in channels of public diplomacy as a means to project its emergence. One such platform for this discussion is found in the India Future of Change initiative. The India Future…

India to host nation branding event at Davos

India’s promotional initiative Future of Change will be hosting at Davos during the World Economic Forum two, sort-of, nation-branding events. On Thursday, January 27, India Future of Change will host an all-star ensemble of business leaders, policy makers and academicians; moderated by Martin Wolf of the Financial Times, the panel will discuss how India can…

Nation branding and India

As we crib and complain about brain drain, we must realise that the Indian education system and consequently, the Indian workforce, are losing out to the western world’s superior capacity to attract talent. As much as it is due to the west’s advanced infrastructure, it also reflects their ability to promote itself as a top…

Brand India

An extensive special feature has been published here about India’s nation branding: Think India. Now think the future. When we think about the India which will be, we see glorious times ahead, a golden age in the making. However, to reach that state of success or nirvana, we need to take a few giant leaps….