About Israel’s nation brand

In the last few days a couple of interesting features about Israel’s nation brand have appeared. First one is this article, in which the author explores the unfortunate reality of Israel’s nation brand (the country is one of the most…

The brand of Israel

[Taken from here] The tools of brand marketing throw useful analytical light on the problems Israel faces in the court of world public opinion. Sophisticated salesmanship cannot solve Israel’s fundamental problems, but the discipline of brand management has some useful…

Israel’s image in the world

Larry Defner has written extensively about Israel’s image in the world at this page: Nobody and nothing in the world has an army of advocates, defenders, PR people, marketers, spin-meisters and image-polishers like Israel has. This army isn’t made up…