Brand Jamaica: copyrighted

Jamaica is a brand in itself. Its colors are very distinguishable, and the ideas that come to mind when you hear the world “Jamaica” are very clear, and very widely shared. As a popular brand, officials in the country fear…

Branding Jamaica

Branding has been named by Jamaica Trade and Invest (JTI) President, Robert Gregory, as one of the key initiatives, which can give Jamaica a competitive edge in the global marketplace. A strong national brand, Mr. Gregory argued, would go a…

Branding Jamaica

A legacy article on Brand Jamaica taken from here: A number of current issues seem to suggest that Jamaica needs a clear definition of what kind of country it is, what it stands for, and where it is going. But…