Branding Kenya video

Last week we looked at a video about Slovenia’s nation-branding efforts. Now it’s the turn for yet another keynote from the Berlin International Congress held earlier this year. It’s now Mary Kimonye, who some of you will remember from previous…

Branding Kenya (again)

The Kenyan government seems to be pushing again its now dusty nation branding project. As some of our readers may remember, a former nation branding campaign for Kenya had been ignited but had failed after years of inactivity due to…

Branding Kenya initiative fails

Launched as a platform to effectively market the country, it has remained stillborn while other countries like South Africa are realising tangible economic benefits from similar initiatives. “The issue of Brand Kenya is a sad story. What it lacked was…