Brand Korea: an interview

Korea is on the works of developing its Korean nation brand, and The Korea Times have interviewed Mr. Donovan Neale-May, Executive Director of the Chief Marketing Officer Council (CMO Council), who has visited Korea to speak at Seoul National University…

The Branding Korea Series

Coinciding with the Korean government’s efforts to develop a nation brand for Korea and its moves to create an agency for the Brand Korea project, the Korea Times is publishing a series of articles by nation branding international experts on…

Simon Anholt on Brand Korea

A couple of weeks ago Korean president announced a plan for branding Korea. Now, the Korea Times newspaper has published an interview with Simon Anholt, in which he gives his opinion about this project: By Kang Hyun-kyung, Staff Reporter South…

Branding Korea

Korean president Lee Myung-bak announced Friday a plan to establish a committee to raise the country’s brand value under the presidential office. In a speech to commemorate the 60th birthday of the Republic of Korea in Seoul, he pledged to…