Through deals, diplomacy and promotion, Latin America and the Caribbean have begun to cast aside outdated conceptions and reposition the region as one not just open for business but also good at business. A late-20th century description of the countries south of the United States might well have been laden with stereotypes ranging from fun-in-the-sun…
The world’s leading nation branding expert Simon Anholt is currently working with the Chilean government and agencies in developing Chile’s nation branding project. Chile’s image is handicapped by negative stereotypes which are also shared by the whole rest of the Latin American countries. Anholt has spoken about the need these countries have of a proper…
