Latvia – State of the Nation Brand

Latvia has in the past devoted forces to manage its national image – its nation brand. The former director of the Latvian Institute Ojars Kalnins himself showed a great interest in nation branding, and just a few months ago we…

Good and bad nation brands

When I read about nation branding on the web, sometimes I realize that some writers tend to use indistinctively “a powerful brand” with “a good brand”, as if they were interchangeable terms. But they are not. “Powerful” describes the power…