Lebanon’s brand notoriety declines

Lebanon was ranked in 194th place among 200 countries and territories around the world and in 18th place among 20 countries in the Middle East and North Africa (MENA) region in the third quarter of 2010, according to the 2010 edition of the Nation Brand Perception Index (NBPI). Lebanon also came in 41st place among…

Branding Lebanon

With Arab and foreign visitors swarming Lebanon this summer, from the malls in Achrafieh, Dbayeh, Dora and Verdun to the clubs and restaurants in Gemmayze and downtown, and the mountain enclaves from Broumana to Bhamdoun, it is obvious to the naked eye that Lebanon is more than ever a prime vacation destination. However, this summer…