Lithuania launches country branding perfume

We’ve reported about Lithuania’s nation branding issues before. Some proposed the idea of changing Lithuania’s country name back in 2008, London-based Saffron Consultants were hired to develop a strategy for Lithuania’s brand in 2009, and we reported on how that strategy turned into video in 2010. Still today, Lithuania seems to be looking for new…

Update on Wally Olins’s work for Lithuania’s economic image

The Lithuanian Development Agency (LDA) hired Wally Olins, one of the world’s leading branding gurus, and his team Saffron Brand Consultants to help develop Lithuania’s attractive economic image in foreign markets. The consultants are working aiming to develop the country economic image strategy for 2009-2014, a detailed plan of Lithuanian economic image strategy 2009-2011 communication…

Lithuania considers name change in nation branding plan

Lithuania is thinking about changing its name in English to something easier to pronounce in plans to boost its image, officials said. The small southern Baltic state, in the shadow of neighbours Russia, Germany and Poland, wants to raise its profile to attract more investments and tourists. A commission led by the prime minister approved…

The man behind Lithuania’s new brand name

Outside Lithuania, the item generated what editors sometimes call a “brightener” – a short piece guaranteed to raise eyebrows and perhaps a smile or two without eating up much time, space or energy. An antidote to the news, rather than news itself. Inside Lithuania, the item sparked nothing less than a full round of national…

How Eastern Europe hired nation branding agencies

Because of well-known reasons, by 1989 countries in the former Soviet Bloc in Eastern Europe had acquired a grim image in the West. The former Communist nations in the so-called ‘Eastern Europe’ were imagined as backward, grey, poor, uneducated – somewhat inferior to the West. It may have been the work of an efficient Cold…