Lately we’ve had a handful of news coming from Africa. We’ve seen how some African countries have embarked in nation branding projects to prompt outer people to change their images of them. Among these countries you can count Kenya, Ghana, Botswana and South Africa. The following is a video interview with Mathias Akotia, the chief…
Tag: mathias akotia
Brand Ghana holds summit to explore nation branding identity
A nation branding summit was celebrated earlier this month in Accra, Ghana, in order to discuss a unified nation brand image for the country. The meeting was held by the Brand Ghana Office, which was created in September 2009 to manage a nation branding programme for Ghana, and brought together about 300 participants from government…