Lebanon’s brand notoriety declines

Lebanon was ranked in 194th place among 200 countries and territories around the world and in 18th place among 20 countries in the Middle East and North Africa (MENA) region in the third quarter of 2010, according to the 2010 edition of the Nation Brand Perception Index (NBPI). Lebanon also came in 41st place among…

New tool tracks a country’s reputation on social media

Finns are always interested in what people think about them abroad – so it was only normal that Finnish advertising professionals Janne Pirinen and Jan Fagernäs came up with the idea of FollowFinland.com – a website-based tool that tracks what is being said about Finland and Finns. Initially, the project was something of a hobby…