Great CNBC story on nation branding

“If countries were cars, which would be the fastest, the safest and the sexiest? The answers are no accident. Nations are increasingly calling on advertising agencies to rebrand them as they have done other big business”, writes journalist Jo Bowman. She has written such a good story for CNBC magazine on the field of nation…

Russia plans nation branding campaign

In the changed global order, Russia has decided to go for “nation branding” in a big way. Bracing a plethora of teething transition troubles – from communism to capitalism, it has learnt though belatedly the imperative of market forces. Casting away its old cold war era coldness, Moscow has taken a slew of steps to…