Nation Brands Index 2010 released

A new edition of the popular Nation Brands Index has just been released today. According to the Nation Brands Index 2010’s earliest known details, the United States continues to have the world’s most valuable country brand, a place it obtained…

Booklet in Russian published!

Following the recent post on the 12 recipes for the country branding cookbook, here is a special booklet with the Russian translation of the post as well as the test which I published a few days ago, Does your country need some…

Welcome to Costazzurra!

As we mentioned in our last post, the new issue of the Monocle magazine is devoted to nation branding. One of the main stories in this issue is about Costazzurra (or Costazzurria) , an imagined country born after a succession…