Interview with Nation Brands Index representative

The BrandingKorea.org website, which is an independent publication that monitors and discusses the strategies, activities and challenges related to the promotion of the Korean destination, has published a worth-reading interview with Xiaoyan Zhao, Senior Vice President and Director of the…

Nation Brands Index 2010 released

A new edition of the popular Nation Brands Index has just been released today. According to the Nation Brands Index 2010’s earliest known details, the United States continues to have the world’s most valuable country brand, a place it obtained…

Nation Brands Index 2009

The long-awaited Nation Brands Index 2009, one of the cornerstones of nation branding and one of the most relevant tools to measure the nature and power of a nation brand, has just been released. The index, which surveys people from…

Video: GfK vice-president explains the NBI

The Anholt-GfK Roper Nation Brands Index (NBI) is an important benchmark for measuring a country’s brand image and for future management of that image. How the world perceives a country has a dramatic impact on business, tourism and diplomatic influence. Lisa Merriam interviews…