One of the basic tenets of nation branding is that there often exists an intimal relationship between a nation brand and national brands, that is, companies hailing from that particular nation.
This relationship allows a usual nation branding tactic, which basically consists in exploiting this relationship for the benefit of either the nation brand or the [...]
Nation brands and national brands: making the most of them
Korea: is it legitimate to make your own nation brands index?
Last week we reported that Korea’s nation branding council president Euh Yoon-dae annouced that Korea won’t evaluate the success of its nation branding program against the Nation Brands Index (as it had been previously indicated), but against another index, whose design and creation has been charged to a fellow Korean foundation, the Samsung Economic Research Institute (SERI).
This [...]
Korea won’t evaluate success against the Nation Brands Index
After nearly one “short” month of summer vacations, here we come again – with an update on Korea’s nation branding project. As all readers should be well aware of, the Korean government has embarked on a gross nation branding project leaded by Euh Yoon-dae to raise Korea’s nation brand value. The JoongAng Daily published some weeks ago [...]
Anholt’s Nation Brand Index 2008 released
Last week, a new edition of the Anholt’s Nation Brand Index was released. The NBI is a comprehensive system for measuring and managing national reputation around the world.
If I am not mistaken, this is the first edition the nation branding pioneer Simon Anholt has released with his new research partners at GFK Roper (the former [...]
How the brands of Spain, Portugal and Greece compare
Nation branding guru Simon Anholt’s latest Anholt Nation Brands Index report brings data on Spain, Portugal and Greece. This generated graph shows how the brands of Spain, Portugal and Greece compare according to the report:
The first conclusion to draw is that Spain has a more solid, consistent and powerful brand than those of Greece and [...]
