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	<title>Nation Branding &#187; nation brands index</title>
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	<link>http://nation-branding.info</link>
	<description>Everything about Nation Branding and Country Brands</description>
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		<title>Interview with a Country Brand Index representative</title>
		<link>http://nation-branding.info/2011/04/02/interview-country-brand-index/</link>
		<comments>http://nation-branding.info/2011/04/02/interview-country-brand-index/#comments</comments>
		<pubDate>Sat, 02 Apr 2011 19:28:56 +0000</pubDate>
		<dc:creator>Andreas Markessinis</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[country brand index]]></category>
		<category><![CDATA[country brands]]></category>
		<category><![CDATA[nation branding]]></category>
		<category><![CDATA[nation brands index]]></category>
		<category><![CDATA[surveys]]></category>

		<guid isPermaLink="false">http://nation-branding.info/?p=3327</guid>
		<description><![CDATA[Last week we reported about BrandingKorea publishing an interesting interview with Xiaoyan Zhao, a representative of the Nation Brands Index. Now it&#8217;s turn for Victoria Berry, a representative from FutureBrand&#8217;s Country Brand Index, to be interview by Clement Brossard and David Robert. Here are some of the interview&#8217;s highlights: About the Country Brand Index&#8217;s nature: [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Interview with Nation Brands Index representative</title>
		<link>http://nation-branding.info/2011/03/26/interview-nation-brands-index/</link>
		<comments>http://nation-branding.info/2011/03/26/interview-nation-brands-index/#comments</comments>
		<pubDate>Sat, 26 Mar 2011 18:50:38 +0000</pubDate>
		<dc:creator>Andreas Markessinis</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[country brands]]></category>
		<category><![CDATA[nation branding]]></category>
		<category><![CDATA[nation brands]]></category>
		<category><![CDATA[nation brands index]]></category>
		<category><![CDATA[south korea]]></category>

		<guid isPermaLink="false">http://nation-branding.info/?p=3307</guid>
		<description><![CDATA[The BrandingKorea.org website, which is an independent publication that monitors and discusses the strategies, activities and challenges related to the promotion of the Korean destination, has published a worth-reading interview with Xiaoyan Zhao, Senior Vice President and Director of the Nation Brand Index study at GfK Roper Public Affairs and Media. In the interview, Mr. [...]]]></description>
		<wfw:commentRss>http://nation-branding.info/2011/03/26/interview-nation-brands-index/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Switzerland at the 2010 Nation Brands Index</title>
		<link>http://nation-branding.info/2011/01/29/switzerland-2010-nation-brands-index/</link>
		<comments>http://nation-branding.info/2011/01/29/switzerland-2010-nation-brands-index/#comments</comments>
		<pubDate>Sat, 29 Jan 2011 17:07:50 +0000</pubDate>
		<dc:creator>Andreas Markessinis</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[country brands]]></category>
		<category><![CDATA[nation brands]]></category>
		<category><![CDATA[nation brands index]]></category>
		<category><![CDATA[Switzerland]]></category>

		<guid isPermaLink="false">http://nation-branding.info/?p=3086</guid>
		<description><![CDATA[We&#8217;ve looked at Switzerland&#8217;s standings on the Nation Brands Index before (look at the Switzerland at the 2009 Nation Brands Index post for an example). Now it&#8217;s time for GenevaLunch, a Swiss blog, to report about the country&#8217;s rankings in the 2010 edition of the Nation Brands Index, which evaluates the strength and attractiveness of [...]]]></description>
		<wfw:commentRss>http://nation-branding.info/2011/01/29/switzerland-2010-nation-brands-index/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Britain at the Nation Brands Index 2010</title>
		<link>http://nation-branding.info/2010/11/10/britain-nation-brands-index-2010/</link>
		<comments>http://nation-branding.info/2010/11/10/britain-nation-brands-index-2010/#comments</comments>
		<pubDate>Wed, 10 Nov 2010 21:55:31 +0000</pubDate>
		<dc:creator>Andreas Markessinis</dc:creator>
				<category><![CDATA[Articles & Features]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[britain]]></category>
		<category><![CDATA[country brands]]></category>
		<category><![CDATA[england]]></category>
		<category><![CDATA[nation branding]]></category>
		<category><![CDATA[nation brands]]></category>
		<category><![CDATA[nation brands index]]></category>
		<category><![CDATA[UK]]></category>
		<category><![CDATA[united kingdom]]></category>

		<guid isPermaLink="false">http://nation-branding.info/?p=2767</guid>
		<description><![CDATA[In mid October we reported about the release of the 2010 Nation Brands Index. Information about the survey results was scarcer than in previous editions, yet substantial details were known across a number of print and online media news. The Nation Brands Index is certainly not a survey for public consumption, but a tool for [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Nation Brands Index 2010 released</title>
		<link>http://nation-branding.info/2010/10/13/nation-brands-index-2010/</link>
		<comments>http://nation-branding.info/2010/10/13/nation-brands-index-2010/#comments</comments>
		<pubDate>Tue, 12 Oct 2010 22:09:36 +0000</pubDate>
		<dc:creator>Andreas Markessinis</dc:creator>
				<category><![CDATA[Articles & Features]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[australia]]></category>
		<category><![CDATA[country brand]]></category>
		<category><![CDATA[country branding]]></category>
		<category><![CDATA[gfk]]></category>
		<category><![CDATA[index]]></category>
		<category><![CDATA[nation brand]]></category>
		<category><![CDATA[nation branding]]></category>
		<category><![CDATA[nation brands index]]></category>
		<category><![CDATA[rankings]]></category>
		<category><![CDATA[simon anholt]]></category>
		<category><![CDATA[sweden]]></category>
		<category><![CDATA[UK]]></category>

		<guid isPermaLink="false">http://nation-branding.info/?p=2701</guid>
		<description><![CDATA[A new edition of the popular Nation Brands Index has just been released today. According to the Nation Brands Index 2010&#8242;s earliest known details, the United States continues to have the world&#8217;s most valuable country brand, a place it obtained in in 2009 after Obama&#8217;s election. There are minor changes in this year&#8217;s edition of [...]]]></description>
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		<slash:comments>27</slash:comments>
		</item>
		<item>
		<title>Nation brands and national brands: making the most of them</title>
		<link>http://nation-branding.info/2010/02/03/nation-brands-and-national-brands/</link>
		<comments>http://nation-branding.info/2010/02/03/nation-brands-and-national-brands/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 21:55:00 +0000</pubDate>
		<dc:creator>Andreas Markessinis</dc:creator>
				<category><![CDATA[Articles & Features]]></category>
		<category><![CDATA[andreas markessinis]]></category>
		<category><![CDATA[country brand index]]></category>
		<category><![CDATA[nation branding]]></category>
		<category><![CDATA[nation brands]]></category>
		<category><![CDATA[nation brands index]]></category>
		<category><![CDATA[national brands]]></category>
		<category><![CDATA[south korea]]></category>
		<category><![CDATA[sweden]]></category>

		<guid isPermaLink="false">http://nation-branding.info/?p=1775</guid>
		<description><![CDATA[One of the basic tenets of nation branding is that there often exists an intimal relationship between a nation brand and national brands, that is, companies hailing from that particular nation. This relationship allows a usual nation branding tactic, which basically consists in exploiting this relationship for the benefit of either the nation brand or [...]]]></description>
		<wfw:commentRss>http://nation-branding.info/2010/02/03/nation-brands-and-national-brands/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Korea: is it legitimate to make your own nation brands index?</title>
		<link>http://nation-branding.info/2009/09/12/korea-own-nation-brands-index/</link>
		<comments>http://nation-branding.info/2009/09/12/korea-own-nation-brands-index/#comments</comments>
		<pubDate>Sat, 12 Sep 2009 19:12:35 +0000</pubDate>
		<dc:creator>Andreas Markessinis</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[andreas markessinis]]></category>
		<category><![CDATA[nation branding]]></category>
		<category><![CDATA[nation brands index]]></category>
		<category><![CDATA[south korea]]></category>

		<guid isPermaLink="false">http://www.nation-branding.info/?p=1358</guid>
		<description><![CDATA[Last week we reported that Korea&#8217;s nation branding council president Euh Yoon-dae annouced that Korea won&#8217;t evaluate the success of its nation branding program against the Nation Brands Index (as it had been previously indicated), but against another index, whose design and creation has been charged to a fellow Korean foundation, the Samsung Economic Research Institute (SERI). [...]]]></description>
		<wfw:commentRss>http://nation-branding.info/2009/09/12/korea-own-nation-brands-index/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Korea won&#8217;t evaluate success against the Nation Brands Index</title>
		<link>http://nation-branding.info/2009/09/09/korea-nation-brands-index/</link>
		<comments>http://nation-branding.info/2009/09/09/korea-nation-brands-index/#comments</comments>
		<pubDate>Wed, 09 Sep 2009 16:16:50 +0000</pubDate>
		<dc:creator>Andreas Markessinis</dc:creator>
				<category><![CDATA[Articles & Features]]></category>
		<category><![CDATA[andreas markessinis]]></category>
		<category><![CDATA[Euh Yoon-dae]]></category>
		<category><![CDATA[nation branding]]></category>
		<category><![CDATA[nation brands index]]></category>
		<category><![CDATA[south korea]]></category>

		<guid isPermaLink="false">http://www.nation-branding.info/?p=1306</guid>
		<description><![CDATA[After nearly one &#8220;short&#8221; month of summer vacations, here we come again &#8211; with an update on Korea&#8217;s nation branding project. As all readers should be well aware of,  the Korean government has embarked on a gross nation branding project leaded by Euh Yoon-dae to raise Korea’s nation brand value. The JoongAng Daily published some weeks ago [...]]]></description>
		<wfw:commentRss>http://nation-branding.info/2009/09/09/korea-nation-brands-index/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Anholt&#8217;s Nation Brand Index 2008 released</title>
		<link>http://nation-branding.info/2008/10/01/anholts-nation-brand-index-2008-released/</link>
		<comments>http://nation-branding.info/2008/10/01/anholts-nation-brand-index-2008-released/#comments</comments>
		<pubDate>Wed, 01 Oct 2008 21:13:36 +0000</pubDate>
		<dc:creator>Andreas Markessinis</dc:creator>
				<category><![CDATA[Articles & Features]]></category>
		<category><![CDATA[andreas markessinis]]></category>
		<category><![CDATA[nation branding]]></category>
		<category><![CDATA[nation brands index]]></category>

		<guid isPermaLink="false">http://www.nation-branding.info/?p=255</guid>
		<description><![CDATA[Last week, a new edition of the Anholt&#8217;s Nation Brand Index was released. The NBI is a comprehensive system for measuring and managing national reputation around the world. If I am not mistaken, this is the first edition the nation branding pioneer Simon Anholt has released with his new research partners at GFK Roper (the [...]]]></description>
		<wfw:commentRss>http://nation-branding.info/2008/10/01/anholts-nation-brand-index-2008-released/feed/</wfw:commentRss>
		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>How the brands of Spain, Portugal and Greece compare</title>
		<link>http://nation-branding.info/2007/09/02/brands-spain-portugal-greece/</link>
		<comments>http://nation-branding.info/2007/09/02/brands-spain-portugal-greece/#comments</comments>
		<pubDate>Sun, 02 Sep 2007 13:00:53 +0000</pubDate>
		<dc:creator>Andreas Markessinis</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[andreas markessinis]]></category>
		<category><![CDATA[greece]]></category>
		<category><![CDATA[nation branding]]></category>
		<category><![CDATA[nation brands index]]></category>
		<category><![CDATA[portugal]]></category>
		<category><![CDATA[spain]]></category>

		<guid isPermaLink="false">http://www.nation-branding.info/2007/09/02/brands-spain-portugal-greece/</guid>
		<description><![CDATA[Nation branding guru Simon Anholt&#8217;s latest Anholt Nation Brands Index report brings data on Spain, Portugal and Greece. This generated graph shows how the brands of Spain, Portugal and Greece compare according to the report: The first conclusion to draw is that Spain has a more solid, consistent and powerful brand than those of Greece [...]]]></description>
		<wfw:commentRss>http://nation-branding.info/2007/09/02/brands-spain-portugal-greece/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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