The relationship between President Obama and Brand America’s revival is not new – we’ve touched the issue on several occasions since Brand America skyrocketed in the 2009 edition of the Nation Brands Index, the first annual Anholt/GfK country brand report since Obama’s election. In this piece, U2 leader Bono gives his insights on how Obama’s [...]
12 recipes for the country branding cookbook
Nobody knows where your country is? Your country is usually mixed up with another one? People have no idea how the character of your country’s people really is? People can’t even tell 3 famous things from your country? No worries, just read through these 12 recipes to put your country on the [...]
Wolff Olins on Brand America
Is America still the ‘New World’, or is it aging and another, fresher ‘New World’ is emerging on the other side of the Pacific? Are the values of America still alive? Does America still live up to the American spirit? Do US immigration officers deliver the real ‘Brand America’ to foreigners? Do embassies abroad convey [...]
A weird nation branding story
One of the most curious and successful nation branding efforts was that of the Polish plumber, who came into life in 2004 in France. Before the European Constitution referendum in May 2005, heated debates started in France about the newly joined countries. The ‘Polish plumber’, a persona created by French anti-constitution campaigners, emerged as the [...]
Botswana wants a new nation brand
On a recent essay published some weeks ago titled Aid: The Double-Edged Blade, country branding expert Simon Anholt wrote that eminently good, humane initiatives like charity and foreign aid, while done with the noblest intentions, usually harm a country’s image to the extent of branding it as poor, hopeless, unable and disgraced (hence the need [...]
Branding Is Key For Countries
A country’s ‘brand’ matters whether it is an advanced or developing economy. Successful countries identify their image and key products, and prioritize the appropriate policies to strengthen such attributes. This is a more obvious requirement in some sectors, such as tourism, where countries develop hospitality industries and infrastructure such as convenient airport facilities. However, such [...]
How the new Brand Australia logo may apply
On Wednesday we informed about the new ‘Brand Australia’ nation branding concept. As part of the initiative, a new logo has been introduced to brand all things the country wants to tag as ‘Australian’ to convey the country’s new image tactics.
The logo, as we explained, symbolises the country’s growth and expansion. “It embraces the best [...]
Australia launches new ‘Brand Australia’ concept
First of all, let’s do some recap. On July 2009 we reported that several relevant voices in the Australian business space were demanding a Brand Australia Council to refresh the country’s international image and extend the already positive image Australia had on tourist aspects to the other dimensions of the country’s nation brand.
On September 2009, [...]
Country colors, flags and nation brands
As anybody involved in the field of branding knows, color is an extremely important part of all kind of brands. The visual look and feel, and specifically a distinctive colour set, has an impact on how we view things, how we think of brands, and how we remember them. Vodafone red, UPS brown, Deutsche Telekom [...]
Greece’s image into the storm
Like Iceland, Dubai, Latvia and a few others before, the relatively small country of Greece has been on the eye of an economic storm recently. Its economy has been put in doubt, its stats have been questioned, and the nation as a whole has been given a cold shower of realism and humility.
Greece is facing [...]
