Branding Kenya video

Last week we looked at a video about Slovenia’s nation-branding efforts. Now it’s the turn for yet another keynote from the Berlin International Congress held earlier this year. It’s now Mary Kimonye, who some of you will remember from previous…

Video keynote – I feel Slovenia

We’ve refered to Slovenia’s nation-branding efforts before – and also to the country’s promotional ‘I feel sLOVEnia” tagline as early as in 2007. In this speech, Valerija Mencej, Head of the Slovenian State Promotion Section explains the strategy behind the…

Brand new country – South Sudan

It’s official now. Throw your atlases to the bin – they’re useless now. A new country’s born today. It’s provisionally called South Sudan, which will be the baby country’s name while a better, proper name is found (to have a…

The messenger is the message

There’s a famous adage by Marshall McLuhan most of you will know – ‘The medium is the message’, which means that the form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences…

Survey on Brand Japan published

Following the March 11 disaster, Interbrand conducted a survey to understand changes in the way “Brand Japan” is perceived overseas. The survey looked at changes in perceptions about Japan before and after the disaster among consumers in the United States,…

Japan’s involuntary re-branding

Japan’s reputation as a safe and efficiently-governed country has been negatively altered since the multiple disasters of March this year, but it would be a myopic mistake to think that things were fine before then. The truth is that Japan’s…