An old interview in which the reknown branding expert Wally Olins answered some questions about Mauritius’ nation brand: Interviewer: After some initial resistance, today more and more countries are turning to branding as an effective way to make their voices heard on the the global marketplace. You have personally been pioneering Nation Branding for the…
An interesting feature has appeared in The Wall Street Journal about weighting independence and big-firm advantages in anyone’s professional career. The fact that makes it relevant to Nation-Branding.info is that the man taken as study case is David Lightle, a renown country branding advisor who works as a freelancer. David Lightle – Weighing Independence And…
This newspaper has published an interesting article on China’s brand: When they think of China, many people around the world associate it with cultural heritage and, unsurprisingly to some, sport. Tourism, exports and investment are other aspects the country is closely identified with. These are the results of the latest national branding index released yesterday…
