What’s in a nation brand?

Countries like Canada and New Zealand would benefit from a global branding strategy, writes Daryl Copeland. Yesterday evening I was in Gore, a smallish town of about 10,000 way down near the bottom of the South Island of New Zealand….

Simon Anholt on Brand Bulgaria

As we reported last Wednesday, a Branding Bulgaria conference was held in Sofia on March 1. The day before, Simon Anholt, one of the participants at the conference, had given a half-day Masterclass to a number of government ministers and…

Branding Bulgaria conference

We’ve featured Bulgaria’s efforts to re-brand itself in the past, as when Bulgaria looked for its nation brand symbols back in 2008. Now, a nation-branding conference is to be held in Sofia, Bulgaria, next Tuesday March 1st. The event will…