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	<title>Nation Branding &#187; national brands</title>
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	<description>Everything about Nation Branding and Country Brands</description>
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		<title>Bric brands not taking full advantage of country of origin</title>
		<link>http://nation-branding.info/2011/01/26/bric-brands-country-of-origin/</link>
		<comments>http://nation-branding.info/2011/01/26/bric-brands-country-of-origin/#comments</comments>
		<pubDate>Wed, 26 Jan 2011 21:02:01 +0000</pubDate>
		<dc:creator>Andreas Markessinis</dc:creator>
				<category><![CDATA[Articles & Features]]></category>
		<category><![CDATA[andreas markessinis]]></category>
		<category><![CDATA[brazil]]></category>
		<category><![CDATA[bric]]></category>
		<category><![CDATA[china]]></category>
		<category><![CDATA[country branding]]></category>
		<category><![CDATA[country brands]]></category>
		<category><![CDATA[emerging]]></category>
		<category><![CDATA[india]]></category>
		<category><![CDATA[nation branding]]></category>
		<category><![CDATA[nation brands]]></category>
		<category><![CDATA[national brands]]></category>

		<guid isPermaLink="false">http://nation-branding.info/?p=3003</guid>
		<description><![CDATA[We&#8217;ve seen before that there exists an intimate relationship between national brands and nation brands. By this effect, national attributes are permeated to national brands, and corporate values are permeated to a country&#8217;s brand. Because there is a logic between coming from an advanced country and being an advanced company and consequently delivering advanced products [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>The nation brand character: the case of Switzerland</title>
		<link>http://nation-branding.info/2010/05/12/nation-brand-character-case-switzerland/</link>
		<comments>http://nation-branding.info/2010/05/12/nation-brand-character-case-switzerland/#comments</comments>
		<pubDate>Wed, 12 May 2010 06:18:06 +0000</pubDate>
		<dc:creator>Andreas Markessinis</dc:creator>
				<category><![CDATA[Articles & Features]]></category>
		<category><![CDATA[andreas markessinis]]></category>
		<category><![CDATA[character]]></category>
		<category><![CDATA[nation branding]]></category>
		<category><![CDATA[national brands]]></category>
		<category><![CDATA[stereotypes]]></category>
		<category><![CDATA[Switzerland]]></category>

		<guid isPermaLink="false">http://nation-branding.info/?p=1784</guid>
		<description><![CDATA[Countries can&#8217;t pretend to be everything to everybody. Countries are not corporations but like corporations, countries must find their own personality and define the traits of its character, if they want to streamline their identity and reinforce their (nation) brand. One example of well-characterized country is Switzerland. Besides all the stereotypes about the country like [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Nation brands and national brands: making the most of them</title>
		<link>http://nation-branding.info/2010/02/03/nation-brands-and-national-brands/</link>
		<comments>http://nation-branding.info/2010/02/03/nation-brands-and-national-brands/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 21:55:00 +0000</pubDate>
		<dc:creator>Andreas Markessinis</dc:creator>
				<category><![CDATA[Articles & Features]]></category>
		<category><![CDATA[andreas markessinis]]></category>
		<category><![CDATA[country brand index]]></category>
		<category><![CDATA[nation branding]]></category>
		<category><![CDATA[nation brands]]></category>
		<category><![CDATA[nation brands index]]></category>
		<category><![CDATA[national brands]]></category>
		<category><![CDATA[south korea]]></category>
		<category><![CDATA[sweden]]></category>

		<guid isPermaLink="false">http://nation-branding.info/?p=1775</guid>
		<description><![CDATA[One of the basic tenets of nation branding is that there often exists an intimal relationship between a nation brand and national brands, that is, companies hailing from that particular nation. This relationship allows a usual nation branding tactic, which basically consists in exploiting this relationship for the benefit of either the nation brand or [...]]]></description>
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		<slash:comments>6</slash:comments>
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		<title>The brand symbiosis of Sweden and IKEA</title>
		<link>http://nation-branding.info/2009/07/08/brand-symbiosis-sweden-ikea/</link>
		<comments>http://nation-branding.info/2009/07/08/brand-symbiosis-sweden-ikea/#comments</comments>
		<pubDate>Wed, 08 Jul 2009 21:10:41 +0000</pubDate>
		<dc:creator>Andreas Markessinis</dc:creator>
				<category><![CDATA[Articles & Features]]></category>
		<category><![CDATA[ikea]]></category>
		<category><![CDATA[nation branding]]></category>
		<category><![CDATA[nation brands]]></category>
		<category><![CDATA[national brands]]></category>
		<category><![CDATA[sweden]]></category>

		<guid isPermaLink="false">http://www.nation-branding.info/?p=1223</guid>
		<description><![CDATA[Countries and corporate brands are often interlinked. Commercial brands often feed country brands, and vice-versa: corporate brands are sometimes ambassadors of their country of origin and, at the same time, they get further traction by appealing to their country of origin. Corporate brands whose corporate values match those of their country of origin include Apple [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>How a nation brand can profit off the country&#8217;s brands: an exercise</title>
		<link>http://nation-branding.info/2009/03/21/how-nation-brand-profit-country-brands/</link>
		<comments>http://nation-branding.info/2009/03/21/how-nation-brand-profit-country-brands/#comments</comments>
		<pubDate>Fri, 20 Mar 2009 23:15:42 +0000</pubDate>
		<dc:creator>Andreas Markessinis</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[andreas markessinis]]></category>
		<category><![CDATA[estonia]]></category>
		<category><![CDATA[experiment]]></category>
		<category><![CDATA[nation branding]]></category>
		<category><![CDATA[nation brands]]></category>
		<category><![CDATA[national brands]]></category>
		<category><![CDATA[skype]]></category>

		<guid isPermaLink="false">http://www.nation-branding.info/?p=790</guid>
		<description><![CDATA[As everybody involved in the nation branding industry is well aware of, great brands are the best ambassadors of a country. Think of what BMW says about Germany, or IKEA about Sweden, or Armani about Italy. Countries that sport a famous brand can  reap gigantic benefits off this sort of brands. But, what happens to [...]]]></description>
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		<slash:comments>2</slash:comments>
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