How The World Sees The Netherlands

Does the continuing debate on the rights of Muslims in the Netherlands affect the country’s nation brand? Does the rise of anti-immigration politicians in Dutch politics affect the image people have of the Dutch? Does hosting international insitutions like the…

Branding Slovenia

Slovenia has an identity crisis. People confound it with Slovakia. The names of the two countries, and even their flags are virtually interchangeable. Their languages are also both Slavic and so similar that both nationalities call their language with the…

The colours of Australia

Australia’s colors are not blue, white and red, as the Australian flag may lead you to believe. When one thinks of Australia, colors such as yellow, green, brown, red come to mind. The deserts, the kangaroos, the Australian sport fans…

Branding the Netherlands

The Netherlands would benefit if its brand were reworked, because there are misconceptions in its identity that detract from the country. This is not a minor issue; in fact it has caused debate, and the Dutch government appears to be…

Branding Holland contest

On September 25, the Dutch Government launched a competition called “Paint the World Orange” to harvest ideas for the branding Holland project. The initiative seeks to find the best idea to brand the Netherlands internationally and develop a new approach…

Branding Belgium

Belgium’s brand image is undergoing trouble because of inter-ethnic tensions between the Flemish and the Walloons, hence the need of re-packing the nation as one and re-brand it. But, not surprisingly, branding such a weakened state entity is far from…