How The World Sees The Netherlands

Does the continuing debate on the rights of Muslims in the Netherlands affect the country’s nation brand? Does the rise of anti-immigration politicians in Dutch politics affect the image people have of the Dutch? Does hosting international insitutions like the…

Branding the Netherlands

The Netherlands would benefit if its brand were reworked, because there are misconceptions in its identity that detract from the country. This is not a minor issue; in fact it has caused debate, and the Dutch government appears to be…

Chile initiates nation branding project

With the assistance of Simon Anholt, Chile has initiated its own nation branding project, an endeavour aimed to improve Chile’s image and reputation abroad. As Nation-Branding.info reported in July, Prime Minister Bachelet and nation branding expert Simon Anholt attended a…

Branding the Philippines

Marketing gurus visiting the Philippines for the first time are generally keen to generously share their views on “country branding” and how the country stands to benefit from it. More often than not, their passionate plea concludes with a pleasant-sounding,…

Finland’s nation branding plans

Finland’s image abroad has been enhanced by defining a country specific brand of tourism. It can be described by four C’s: credible, contrasting, creative and cool. The country represents all of these. In December 2007, the Cabinet agreed on the…

The Branding Korea Series

Coinciding with the Korean government’s efforts to develop a nation brand for Korea and its moves to create an agency for the Brand Korea project, the Korea Times is publishing a series of articles by nation branding international experts on…

Branding Holland contest

On September 25, the Dutch Government launched a competition called “Paint the World Orange” to harvest ideas for the branding Holland project. The initiative seeks to find the best idea to brand the Netherlands internationally and develop a new approach…

Branding Finland

Finland’s brand new foreign Minister Alexander Stubb, who has always shown strong interest for brands and branding (and had previously written about the brand of Finland), has appointed a high-level delegation to lead efforts to develop a country brand for…

Approaching a brand for Nepal

Journalist Dharma Adhikari has written an article approaching how a nation brand for Nepal could be: International media images of our troubled nation are upsetting. Nepal appears like a Lilliputian comedy, with little people fighting over little things in a…