Discussing Brand Sweden

The classic image of Sweden is a very Scandinavian one with a lot of blond people capering around in the woods, diving into frozen lakes, and so forth. It’s very much a protestant, white, northern European and somewhat bucolic story, but a growing number Swedes are not white, male or protestant. As a consequence, this national narrative leaves out more and more of the reality, and that creates huge problems.

Simon Anholt on Brand Korea

A couple of weeks ago Korean president announced a plan for branding Korea. Now, the Korea Times newspaper has published an interview with Simon Anholt, in which he gives his opinion about this project: By Kang Hyun-kyung, Staff Reporter South…

Brand Serbia press release

Last month I received an unintelligible press release about the launch of Brand Serbia. English is not my mother language so I can’t say that the press release is awfuly written, but sure it looks as if it had been…

Branding Switzerland

At Presence.ch, the Swiss have a nice website with materials explaining Switzerland’s efforts to mantain and enhance its nation brand. One of the them is this article and graphic about Switzerland’s key elements of its national brand: The 14 key…

Branding Korea

Korean president Lee Myung-bak announced Friday a plan to establish a committee to raise the country’s brand value under the presidential office. In a speech to commemorate the 60th birthday of the Republic of Korea in Seoul, he pledged to…

About Brand Estonia

An interview from the Baltic Times concerning Brand Estonia: The Image Makers: Estonia By Mike Collier Perhaps you could tell me about the genesis of Brand Estonia? EP: We understood quite early that we are so small, with such limited…

Nation Branding seminar in Chile

On July 4th, nation branding experts from around the world participated in the international seminar Construction and Projection of Nation Branding: a Case Study Comparison. The seminar was held in Santiago (Chile) and opened by the President of the Republic…