New national brand for Oman

Last Sunday, a new nation branding mark was launched for Oman, the Arabic Sultanate located at the exit of the Persian Gulf, after a series of workshops set to explore Oman’s brand. The Omani nation branding iniative’s launch and future…

Exploring Brand Oman

Brand Oman – the opportunity Is branding relevant in the context of Oman’s economic development? Let’s first look at the current perceptions of the Oman brand. Ask people outside of Oman what they know about Oman, and you may get…