TV feature on nation branding

In this days of globalization more and more countries are recognizing the need to have a positive brand image. After all, if people perceive a nation in a positive way they will be more likely to visit it, invest in…

Branding Bangladesh

Bangladeshis have a persistent grievance that Bangladesh is not justly portrayed in international forums. It has become commonplace for the country to be associated with natural calamities, wavering political situation, corruption and other negative attributes. In most cases, propaganda is…

The colours of Australia

Australia’s colors are not blue, white and red, as the Australian flag may lead you to believe. When one thinks of Australia, colors such as yellow, green, brown, red come to mind. The deserts, the kangaroos, the Australian sport fans…

Video: GfK vice-president explains the NBI

The Anholt-GfK Roper Nation Brands Index (NBI) is an important benchmark for measuring a country’s brand image and for future management of that image. How the world perceives a country has a dramatic impact on business, tourism and diplomatic influence. Lisa Merriam interviews…

Che’s image and Cuba’s nation brand

This is certainly not an article about nation branding specifically, but it’s interesting to read nonetheless, since it revolves about the relationship between the Che, the revolutionary Cuban leader, and by extension any prominent leader, with the country he is…

Branding Iceland

Luckily most nations were named before the existence of nation-branding. If people would have been as business-minded in medieval times as now we would never have heard of Iceland. Our glorious semi-arctic island of midnight sun and hip nightlife would…