[Taken from here] The tools of brand marketing throw useful analytical light on the problems Israel faces in the court of world public opinion. Sophisticated salesmanship cannot solve Israel’s fundamental problems, but the discipline of brand management has some useful…
Tag: place branding
Israel’s image in the world
Larry Defner has written extensively about Israel’s image in the world at this page: Nobody and nothing in the world has an army of advocates, defenders, PR people, marketers, spin-meisters and image-polishers like Israel has. This army isn’t made up…
Creating a competitive identity for the Baltic Sea Region
At Nation-Branding.info city or region branding projects are strictly not featured. However, in this case an exception will be made with a supra-national brand, the brand of the Baltic Sea Region which is being constructed for some years now –…
Du bist Deutschland
Du bist Deutschland (German for “You are Germany”) was a famous campaign designed to enhance positive, optimistic thinking and a better national feeling in Germany, which since the re-unification had undergone a notable economic and social crisis. These are some…
Brand India
An extensive special feature has been published here about India’s nation branding: Think India. Now think the future. When we think about the India which will be, we see glorious times ahead, a golden age in the making. However, to…
Branding Jamaica
A legacy article on Brand Jamaica taken from here: A number of current issues seem to suggest that Jamaica needs a clear definition of what kind of country it is, what it stands for, and where it is going. But…
Brand Malta campaign “a total failure”
At this post about Brand Malta campaign I was skeptical about this branding project by the Maltese authorities. Now it has come out that the campaign has been a failure. Reported at Malta Star: Kurt Farrugia 09 September 2006 Outgoing…
Botswana to commence national branding project
A consortium of economic development and branding experts are to spend the coming six months developing a detailed brand strategy and implementation plan for the roll-out of Botswana’s national brand. Officials from Debswana form part of the multi-stakeholder team to…
Australia markets itself – the Australian way
From the Wall Street Journal: Australia Throws Another Tourism Advertising By BRUCE STANLEY How do you advertise a country? As more nations around the world market their charms to the globe-trotting tourist, their international ad campaigns sound surprisingly, and blandly,…
Sloganeering in nation branding
Stolen from www.whisperbrand.com: We found this country slogan analysis performed by the Wall Street Journal. From Incredible India to Uniquely Singapore, each of these place brands make the often repeated mistake in believing that cheerleading is branding. An approach of…
Brand Malta
I’ve just come from a week vacations in the tiny island of Malta. I was very excited to notice that Malta has also embarked in a country branding process, something to be sincere I was not aware of. The Malta…
Brand identity for Isle of Man
A website has been launched to explain the Isle of Man’s new brand identity. There are design guidelines, texts about the philosophy of the identity, videos and some other downloads. Probably a short-sighted brand, but interesting to have a look…