Nation branding guru Simon Anholt’s latest Anholt Nation Brands Index report brings data on Spain, Portugal and Greece. This generated graph shows how the brands of Spain, Portugal and Greece compare according to the report. The first conclusion to draw is that Spain has a more solid, consistent and powerful brand than those of Greece…
Nicholas Karides, the director of Ampersand, writes about Branding Cyprus: At the end of Marcos Baghdatis’ defeat at the Gerry Weber Open final in Germany earlier this month, the organisers brought out a small unappetising cake to celebrate the Cypriot’s tennis star’s 22nd birthday. A polite and genuine gesture for a colourful sportsman whose temperament and…
An old (from 2002) yet interesting article about some of the aspects Poland approached in its nation branding effort (source here): Hitting on the idea of the kite was ”like finding gold in the street,” Szymon Gutkowski says. Gutkowski is the managing director of DDB Corporate Profiles, an advertising agency in Warsaw. A kite, he…
Now that Ghana has been on the spotlight for its new nation branding effort, it’s pertinent and opportune to undig this 2002 article. Ghana to be ‘rebranded’ at $2 million A British consortium has been appointed by the new president of Ghana to rebrand his country and lead it away from a past in which…
Taken from here: Israel Looking for an Extreme Makeover – by Bill Berkowitz It hasn’t been the easiest year for Israel. There was this past summer’s widely condemned attack on Lebanon and the recent disclosure by Israeli Prime Minister Ehud Olmert that his country has a nuclear arsenal, not to mention the ongoing death and…
An old and dusty article from 1997! has been recovered from my library. In it, the polyedric Sam Vaknin wrote about how Israel was able to manage its image/brand to their convenience and how place-marketed itself to a hotspot in the planet: The small (20,700 sq. km.) State of Israel was established in 1948. Its…
[Taken from here] The tools of brand marketing throw useful analytical light on the problems Israel faces in the court of world public opinion. Sophisticated salesmanship cannot solve Israel’s fundamental problems, but the discipline of brand management has some useful lessons nevertheless for a nation that must trade, attract investment and tourists, and participate in…
Larry Defner has written extensively about Israel’s image in the world at this page: Nobody and nothing in the world has an army of advocates, defenders, PR people, marketers, spin-meisters and image-polishers like Israel has. This army isn’t made up just of the government, but of Jews and Judeophiles all over the world, especially in…
At Nation-Branding.info city or region branding projects are strictly not featured. However, in this case an exception will be made with a supra-national brand, the brand of the Baltic Sea Region which is being constructed for some years now – an initiative which is still somewhat away from completion*. The Baltic Development Forum is behind…
Du bist Deutschland (German for “You are Germany”) was a famous campaign designed to enhance positive, optimistic thinking and a better national feeling in Germany, which since the re-unification had undergone a notable economic and social crisis. These are some of the images of the Du bist Deutschland campaign:
An extensive special feature has been published here about India’s nation branding: Think India. Now think the future. When we think about the India which will be, we see glorious times ahead, a golden age in the making. However, to reach that state of success or nirvana, we need to take a few giant leaps….
A legacy article on Brand Jamaica taken from here: A number of current issues seem to suggest that Jamaica needs a clear definition of what kind of country it is, what it stands for, and where it is going. But Jamaicans need to take the lead in defining themselves or else others will define us…
