South Africa’s nation branding hopes

Doctor Nikolaus Eberl is the author of the bestselling book BrandOvation: How Germany won the World Cup of Nation Branding, and the sequel The Hero’s Journey: Building a Nation of World Champions. Dr Eberl’s research study on Germany’s nation branding…

Re-branding Nigeria

Last week we looked at how Nigeria was approaching a branding project with an article written by Sylvester Anyanwu, chairman of the Nigerian senate’s National Image Rebranding Committee. Today we try to complete the picture provinding an article by Charles…

Branding Nigeria

Generally speaking, African countries have really, really bad nation brands. Corruption, abuse, tribalism, religious fanaticism and the lack of most of the basics in daily life have rendered these countries mostly unattractive for many of the facets of a nation…

Branding Australia

Assisted by nation branding guru Simon Anholt, Tim Harcourt, chief economist of the Australian Trade Commission, has written an interesting piece about brand Australia: With the world economy in turmoil perhaps it is pertinent to take a look on how…