Branding Korea

Korean president Lee Myung-bak announced Friday a plan to establish a committee to raise the country’s brand value under the presidential office. In a speech to commemorate the 60th birthday of the Republic of Korea in Seoul, he pledged to…

About Brand Estonia

An interview from the Baltic Times concerning Brand Estonia: The Image Makers: Estonia By Mike Collier Perhaps you could tell me about the genesis of Brand Estonia? EP: We understood quite early that we are so small, with such limited…

Nation Branding seminar in Chile

On July 4th, nation branding experts from around the world participated in the international seminar Construction and Projection of Nation Branding: a Case Study Comparison. The seminar was held in Santiago (Chile) and opened by the President of the Republic…

Place branding conference in Lisbon

Yesterday a seminar on place branding took place in Lisbon, Portugal.The speakers were David Gertner (Pace University, Lubin School of Business), Joao Freire (Brandia Central), Bill Baker (Total Destination Management), Peggy Bendel (Development Counsellors International), Keith Dinnie (Brand Horizons) and…

Branding the Baltic

An interesting article on the problems the Branding the Baltic Region effort is encountering: Brand new thinking on being Baltic by Mike Collier What have Russia, Estonia, Latvia, Lithuania, Germany, Denmark, Poland, Finland and Sweden got in common ? Anyone…

Wally Olins quoted on nation branding

Wall Olins, one of the champions of nation branding, seems increasingly disaffected for the intrincacies of nation branding projects. In this article, Olins is quoted in this paragraph: Olins reputation with global branding has often lead to his being called…

Austria brand image hit by Fritzl scandal

“Land of the Lost Children”, “Land of the Dungeons”, “Horror land” – there are growing concerns among Austrians about the international image of their country. One commentator in the Austrian daily newspaper Der Standard sums it up by quoting a…

Brand Ukraine

Ukraine has gloomy image in the world, and needs badly a new image, but Kateryna Malyhina writes that it seems that Ukraine is still not ready for a nation branding effort: In today’s post-industrial world the creation of a positive…

Branding Canada necessary, says expert

Most international shoppers draw a blank when asked to name products, companies or brands they associate with Canada — the result of years of branding neglect by Canadian business and government, a leading marketing scholar says. Nicolas Papadopoulos, a marketing…

Nation branding mottos

From several sources, some humoristic mottos to accompany a country logo: Great Britain: “No motto please, we’re British” (elected in Times of London) Austria: “No Kangaroos” Liechtenstein: “Come Visit (Just Don’t All Come at Once)” Monaco: “Disneyland for Adults —…