Nation Branding seminar in Chile

On July 4th, nation branding experts from around the world participated in the international seminar Construction and Projection of Nation Branding: a Case Study Comparison. The seminar was held in Santiago (Chile) and opened by the President of the Republic of Chile, Michelle Bachelet. Attendees included representatives from institutions promoting nation brands and tourism in…

Place branding conference in Lisbon

Yesterday a seminar on place branding took place in Lisbon, Portugal.The speakers were David Gertner (Pace University, Lubin School of Business), Joao Freire (Brandia Central), Bill Baker (Total Destination Management), Peggy Bendel (Development Counsellors International), Keith Dinnie (Brand Horizons) and Miguel Otero (Leading Brands of Spain Forum). The seminar was organised by Lisbon-based company Brandia…

Branding the Baltic

An interesting article on the problems the Branding the Baltic Region effort is encountering: Brand new thinking on being Baltic by Mike Collier What have Russia, Estonia, Latvia, Lithuania, Germany, Denmark, Poland, Finland and Sweden got in common ? Anyone who answers “a Baltic coastline” may think they are on the money. But for those…

Wally Olins quoted on nation branding

Wall Olins, one of the champions of nation branding, seems increasingly disaffected for the intrincacies of nation branding projects. In this article, Olins is quoted in this paragraph: Olins reputation with global branding has often lead to his being called in to advise on the most global branding of all – national. The governments of…

Austria brand image hit by Fritzl scandal

“Land of the Lost Children”, “Land of the Dungeons”, “Horror land” – there are growing concerns among Austrians about the international image of their country. One commentator in the Austrian daily newspaper Der Standard sums it up by quoting a German taxi driver as commenting on the country’s “beautiful mountains – and such ugly cellars”….

Brand Ukraine

Ukraine has gloomy image in the world, and needs badly a new image, but Kateryna Malyhina writes that it seems that Ukraine is still not ready for a nation branding effort: In today’s post-industrial world the creation of a positive and appealing image of a country has become very important. Transnational companies understood the rule…

Branding Canada necessary, says expert

Most international shoppers draw a blank when asked to name products, companies or brands they associate with Canada — the result of years of branding neglect by Canadian business and government, a leading marketing scholar says. Nicolas Papadopoulos, a marketing and international business professor at Carleton University, chastised the lackadaisical approach to branding Canada in…

Nation branding mottos

From several sources, some humoristic mottos to accompany a country logo: Great Britain: “No motto please, we’re British” (elected in Times of London) Austria: “No Kangaroos” Liechtenstein: “Come Visit (Just Don’t All Come at Once)” Monaco: “Disneyland for Adults — and Almost Twice as Large” China: “Come Visit Your Money” Germany: “It is not necessary…

A world map of Nation Brands

The Nation Brands Index is the most respected tool to measure the power of nation brands, and it shows the abyssal differences in the reputation of countries. The rankings are informative and that’s just perfect but, what happens if we put those rankings upon a map? We get a more visual picture of the more…

Simon Anholt on Russia’s image

Simon Anholt has shared a few insights on Russia’s nation brand. According to him, one of the main problems for Russia’s nation brand is a very low number of “informal ambassadors” around the world, such as famous consumer brands or international media personalities that people like and associate with Russia. The country also does not have…

The man behind Lithuania’s new brand name

Outside Lithuania, the item generated what editors sometimes call a “brightener” – a short piece guaranteed to raise eyebrows and perhaps a smile or two without eating up much time, space or energy. An antidote to the news, rather than news itself. Inside Lithuania, the item sparked nothing less than a full round of national…