A world map of Nation Brands

The Nation Brands Index is the most respected tool to measure the power of nation brands, and it shows the abyssal differences in the reputation of countries. The rankings are informative and that’s just perfect but, what happens if we…

Simon Anholt on Russia’s image

Simon Anholt has shared a few insights on Russia’s nation brand. According to him, one of the main problems for Russia’s nation brand is a very low number of “informal ambassadors” around the world, such as famous consumer brands or international…

Simon Anholt’s blog

Famous thinker and speaker Simon Anholt has launched a new blog at simonanholt.blogspot.com. This will be a precious space to learn off the most revered guru on nation branding (or competitive identity, as he now prefers to say) in the…

Exploring Brand Oman

Brand Oman – the opportunity Is branding relevant in the context of Oman’s economic development? Let’s first look at the current perceptions of the Oman brand. Ask people outside of Oman what they know about Oman, and you may get…

The brand of Finland

Brands are modern ambassadors, who tell a lot about the place that they come from. What’s up with Finland’s brands and brand Finland? A Finnish member of the European Parliament and a branding-lover, Cai-Göran Alexander Stub, has written this short…

Branding Kenya initiative fails

Launched as a platform to effectively market the country, it has remained stillborn while other countries like South Africa are realising tangible economic benefits from similar initiatives. “The issue of Brand Kenya is a sad story. What it lacked was…

Branding Finland

Some excerpts from this document, related to Finland’s branding: Finland is recognised as one of the world’s most competitive economies with high standard of living and well being. Finland is a success story which is attractive to the world, but…