Jose Filipe Torres is considered a world renowned specialist in Country Branding. He is the CEO and Head of Strategy at Bloom Consulting, a Spanish branding consulting company with offices in 7 countries. Since the age of eighteen, Mr. Torres…
Tag: place
Anholt quoted on Colombia and Iraq’s nation brands
We have refered on some occasion about Iraq’s inmense nation branding potential. Last week, a story on ForeignPolicy.com compared the tourist brand of Iraq with that of Colombia, and how the Middle Eastern country could learn off Colombia’s improvement in…
South Africa’s nation branding hopes
Doctor Nikolaus Eberl is the author of the bestselling book BrandOvation: How Germany won the World Cup of Nation Branding, and the sequel The Hero’s Journey: Building a Nation of World Champions. Dr Eberl’s research study on Germany’s nation branding…
Update on Wally Olins’s work for Lithuania’s economic image
The Lithuanian Development Agency (LDA) hired Wally Olins, one of the world’s leading branding gurus, and his team Saffron Brand Consultants to help develop Lithuania’s attractive economic image in foreign markets. The consultants are working aiming to develop the country…
Re-branding Nigeria
Last week we looked at how Nigeria was approaching a branding project with an article written by Sylvester Anyanwu, chairman of the Nigerian senate’s National Image Rebranding Committee. Today we try to complete the picture provinding an article by Charles…
Nation Branding and Sustainable Competitiveness of Nations
A good share of Nation-Branding.info’s usual readers are students and academics in the marketing, public diplomacy and international relations fields. Usually they send questions over here for their works – questions which, by the way, some times reveal some lack…
Branding Nigeria
Generally speaking, African countries have really, really bad nation brands. Corruption, abuse, tribalism, religious fanaticism and the lack of most of the basics in daily life have rendered these countries mostly unattractive for many of the facets of a nation…
East West’s Global Nation Brands 2008 index released
We’ve already spoken about East West’s global nation brands index earlier, an index that is built with an algorithm and perception metrics. Today, this index released its first annual edition and, according to the results, Asian countries enjoyed the best…
Branding Australia
Assisted by nation branding guru Simon Anholt, Tim Harcourt, chief economist of the Australian Trade Commission, has written an interesting piece about brand Australia: With the world economy in turmoil perhaps it is pertinent to take a look on how…
New nation brand mark for Oman discussed
The new nation branding initiative taken in Oman by the Sultanate’s authorities could not be launched if not rendered in a brand mark or, more appropiately, in a logo. Also, as usual, people have reacted in different ways to the…
A critique on Colombia’s nation branding campaign
Felipe Estefan, a Colombian journalist in New York, has written an interesting piece on his thoughts about the Branding Colombia initiative. The “Colombia is Passion” slogan, coined for Colombia by US nation branding expert David Lightle, appears not distinctive enough…
Paul Temporal at a workshop about Brand Oman
A few days ago we reported about Oman’s nation branding programme, which was launched on January 25th. Apparently,the nation branding plans have brought an overwhelming interest on this hybrid half-marketing half-diplomacy discipline in Oman over recent months, and in response…