A weird nation branding story

One of the most curious and successful nation branding efforts was that of the Polish plumber, who came into life in 2004 in France. Before the European Constitution referendum in May 2005, heated debates started in France about the newly…

Branding Poland

An old (from 2002) yet interesting article about some of the aspects Poland approached in its nation branding effort (source here): By Sarah Boxer* Hitting on the idea of the kite was ”like finding gold in the street,” Szymon Gutkowski…