Just a quick research. The new Google Suggest feature of the search engine helps find out the real fame of countries… England is… a nation of shopkeepers Italy… is a part of what continent Scotland… is not a real country Portugal… is located where Belgium… is boring Sweden… is socialist (neutral atheist) Iceland… is green and…
Yesterday a seminar on place branding took place in Lisbon, Portugal.The speakers were David Gertner (Pace University, Lubin School of Business), Joao Freire (Brandia Central), Bill Baker (Total Destination Management), Peggy Bendel (Development Counsellors International), Keith Dinnie (Brand Horizons) and Miguel Otero (Leading Brands of Spain Forum). The seminar was organised by Lisbon-based company Brandia…
Nation branding guru Simon Anholt’s latest Anholt Nation Brands Index report brings data on Spain, Portugal and Greece. This generated graph shows how the brands of Spain, Portugal and Greece compare according to the report. The first conclusion to draw is that Spain has a more solid, consistent and powerful brand than those of Greece…
