Earlier this week we looked at how countries have taken different tactics in their nation branding efforts at the Shanghai’s World Expo. But, how do these approaches render in real life? Once again, as the leading field researcher from the USC Center on Public Diplomacy at the Shanghai Expo 2010, Jay Wang has done a…
As one could easily guess, World Expos are a wonderful playground for nation branding. In these fairs you can find most countries in the world, and also find out how they want to portray themselves to the rest of the world. In other words, how they brand themselves. It’s like an (expensive) beauty contest for…
International Expos and World Fairs have traditionally been instances for countries to ‘brand’ themselves – to introduce themselves and to tell a story about themselves, not only for the host country but also for guest nations. The USC Center on Public Diplomacy at the Annenberg School’s research team in Shanghai has launched a very interesting…
