Nation branding mottos

From several sources, some humoristic mottos to accompany a country logo: Great Britain: “No motto please, we’re British” (elected in Times of London) Austria: “No Kangaroos” Liechtenstein: “Come Visit (Just Don’t All Come at Once)” Monaco: “Disneyland for Adults —…

Sloganeering in nation branding

Stolen from www.whisperbrand.com: We found this country slogan analysis performed by the Wall Street Journal. From Incredible India to Uniquely Singapore, each of these place brands make the often repeated mistake in believing that cheerleading is branding. An approach of…