Nation Branding and Slovakia

In this article, Slovak author Martin Búr explores nation branding examples such as the UK’s, New Zealand’s, Australia and South Africa. He also discusses the importance of the filming industry in shaping perceptions, and traces some ideas on how Slovakia…

Branding Slovenia

Slovenia has an identity crisis. People confound it with Slovakia. The names of the two countries, and even their flags are virtually interchangeable. Their languages are also both Slavic and so similar that both nationalities call their language with the…