Is this a viral video for Slovenia’s nation branding? If not, it should! It has everything it needs: it’s fresh, it’s natural, it’s fun and it tells a genuine story about Slovenia and Slovenians.
See for yourself:
So, there you have it. This video says something about Slovenians: that they are young, that they are internationally-minded, that [...]
In late 2009 an article was published titled “Branding Slovenia”. Even if it was just a nation branding experiment, it shed some light on Slovenia’s brand image and how the half-Alpine, half-Adriatic country was trying to manage its reputation. Some weeks later, we had Maja Konecnik as guest writer, sharing her opinion on the Slovenian [...]
Slovenia has an identity crisis. People confound it with Slovakia. The names of the two countries, and even their flags are virtually interchangeable. Their languages are also both Slavic and so similar that both nationalities call their language with the same name: Slovenians call it “slovenski” (”slovenian”) and Slovaks also call it “slovensky” (”slovak”).
The two [...]
